| Comfort Remote Site Services Ltd. |
| 作者姓名：Elizabeth M.A. Grasby; Jimmy Wang; |
| 商品類型：Case (Field) | 商品編號：9B18M105 |
| 出版日期：2018/07/20 | 內容長度：9 頁 |
Comfort Remote Site Services Ltd. (Comfort) was a remote-site food service company based in Oakville, Ontario. The chairman and chief executive officer (CEO) of Comfort was preparing a bid for the catering, housekeeping, and janitorial services for the Gregory Mine, an iron ore mine owned by Yellowstone Mining and located 320 kilometres north of Yukon, Canada. The remote food services industry involved a highly competitive bidding (often closed) process. .....more
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| Comfort Remote Site Services Ltd. - Teaching Note |
| 作者姓名：Elizabeth M.A. Grasby; Jimmy Wang; |
| | 商品編號：8B18M105 |
| 出版日期：2018/07/20 | 內容長度：14 頁 |
Teaching note for product 9B18M105.
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| Lockbox Social Inc.: Status Quo or SEO - Teaching Note |
| 作者姓名：Elizabeth M.A. Grasby; Jimmy Wang; |
| 商品類型： | 商品編號：8B17B017 |
| 出版日期：2017/08/11 | 內容長度：9 頁 |
Teaching note for product 9B17B017.
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| Lockbox Social Inc.: Status Quo or SEO |
| 作者姓名：Elizabeth M.A. Grasby; Jimmy Wang; |
| 商品類型：Case (Field) | 商品編號：9B17B017 |
| 出版日期：2017/08/11 | 內容長度：9 頁 |
In July 2016, the founder and president of Lockbox Social Inc., an American social media management company for real estate agents, was contemplating whether to offer search engine optimization (SEO) as a new product. He needed to decide whether to pivot his business to pursue SEO exclusively, include SEO with the current product mix, or stay with the status quo and reconsider SEO at a later date. How would the two products—social media management .....more
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